Empowering Rural India Through Technology
DukaaOn is revolutionizing rural retail distribution by connecting retailers, wholesalers, and manufacturers through an AI-powered platform that enables efficient supply chains, credit access, and financial inclusion.
Our Mission
To transform rural retail distribution in India by leveraging technology, enabling direct connections between retailers and suppliers, and providing access to credit and financial services.
We believe every rural retailer deserves access to the same tools and opportunities as their urban counterparts. Through our platform, we're democratizing access to efficient supply chains, working capital, and data-driven insights.
Our Vision
To become India's leading tech-enabled distribution and financial inclusion platform for rural and semi-urban markets, serving millions of retailers across the country.
We envision a future where technology bridges the urban-rural divide, creating sustainable livelihoods and economic prosperity in every corner of India through efficient commerce and financial empowerment.
Our Core Values
Empowerment
Enabling rural retailers to grow their businesses and improve livelihoods
Inclusivity
Making technology and financial services accessible to all
Excellence
Delivering reliable, high-quality solutions that create real impact
The DukaaOn Story
Born from a deep understanding of rural retail challenges and a vision to create lasting impact through technology.
Identifying the Gap
Rural retailers in India face significant challenges: high procurement costs due to multiple intermediaries, limited access to credit, inefficient inventory management, and poor logistics. These issues result in 30-40% higher costs and reduced profitability.
Building the Platform
DukaaOn was created to address these challenges through technology. Our platform connects retailers directly with wholesalers and manufacturers, eliminating intermediaries. We integrated AI-powered tools for inventory management, voice-based ordering in regional languages, and embedded finance for credit access.
Micro-Warehousing Network
We pioneered a micro-warehousing model that brings inventory closer to rural retailers. This innovation reduces delivery times by 3x and transportation costs significantly, while enabling stock-sharing between retailers for better inventory efficiency.
Transforming Lives
Today, DukaaOn is empowering rural retailers across India with 40% cost savings, instant credit access up to ₹5 lakhs, and AI-driven insights. We're not just building a platform—we're creating economic opportunities and financial inclusion in rural India.
A Massive Untapped Market
Rural India represents one of the largest and fastest-growing retail markets in the world, with immense potential for digital transformation.
Why Now?
Growing Digital Adoption
- ✓Smartphone penetration in rural areas has reached 45% and growing rapidly
- ✓Internet connectivity improving with government initiatives like BharatNet
- ✓Digital payment adoption accelerated by UPI and mobile wallets
Market Dynamics
- ✓Rising disposable incomes in rural households driving consumption
- ✓Government focus on rural development and financial inclusion
- ✓Increasing demand for organized retail and quality products
The Challenge
Rural retailers face systemic challenges that limit their growth and profitability:
- ✗Multiple intermediaries increase costs by 30-40%
- ✗Limited or no access to formal credit facilities
- ✗Manual inventory management leads to inefficiencies
- ✗Long delivery times and high transportation costs
- ✗Lack of data-driven insights for business decisions
- ✗Language barriers in using digital tools
Our Approach
DukaaOn provides comprehensive technology-driven solutions:
- ✓Direct B2B marketplace connecting retailers with suppliers
- ✓Embedded finance with instant credit approval up to ₹5L
- ✓AI-powered inventory management and demand forecasting
- ✓Micro-warehousing network for 3x faster delivery
- ✓Voice-based ordering in 10+ regional languages
- ✓Real-time analytics and business intelligence dashboard
Join Us in Transforming Rural India
Whether you're a retailer looking to grow your business, a wholesaler seeking new markets, or an investor interested in rural commerce, DukaaOn has opportunities for you.